Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design,
Imagine that you’re attending a morning meeting and are offered an assortment of pastries: muffins, donuts, and brownies. While deciding whether to indulge in one of these tempting options you
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the
For consumers, sometimes the future may be very salient, while other times it may not be (Shipp, Edwards and Lambert 2009). Future focus is critical to self-control, as one cannot self-regulate
People often face issues and domains that they do not understand. As such, people are often dependent on experts to manage complex issues (Deci and Ryan 1985; Iyengar and Lepper 2000). In the context
