Anthropomorphism – the attribution of human characteristics to nonhuman objects – is a popular marketing strategy used for various products (Aggarwal and McGill 2007; Epley, Waytz, and Cacioppo
Price discounts, cents-off coupons, and other retail sales promotions have been found capable of eliciting strong consumer enthusiasm. Research on this sales promotion enthusiasm has shown that
Across the world, a growing number of people face the important financial decision whether to take out their pension in the form of a one-time lump-sum payment or as monthly income, also referred to
In the context of FMCGs, consumers often arrive at the store with a choice of a product in mind. Their task then is to find their already chosen product among the products present at the point of
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated
