Modeling Of The Acceptance Of Mobile Payment Systems In Virtual Social Networks
Although mobile-related technologies are widely accepted in today’s society, mobile payment in Virtual Social Networks (VSN) is not among the most widely used mobile services. Throughout this paper Read More »
Author: Francisco Muñoz-Leiva, Francisco Liébana Cabanillas, Juan Sánchez-Fernández
Contributor: eb™ Research Team
Mobility - Unveiling Essence And Value Of Mobile Technology
This paper aims to map distinctive mobile technology values. In doing so this paper uses empirical data given by users who engage with mobile technology on both personal and professional levels. Read More »
A Comparative Analysis Of The Adoption Of SMS, NFC And QR-Based Mobile Payment Systems
The rapid growth of mobile technology among the world’s population has led many companies to attempt to exploit mobile devices as an additional sales tool. This study compares the factors that Read More »
Author: Francisco Liébana Cabanillas, Iviane Ramos de Luna, Francisco Montoro-Ríos, Juan Sánchez-Fernández, Francisco Muñoz-Leiva
Contributor: eb™ Research Team
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps To A Core Service
Mobile services (e.g. smartphone apps) have become an important instrument in company communication and are often introduced as a flanking service to a core service offering – namely a mobile Read More »
Author: Henning Kreis, Katrin Schipper, Carolyn Seifert, Moritz Asche
Contributor: eb™ Research Team
The Impact Of Culture On Own-Label Brands Performance
Own-label brands performance varies enormously across countries, with high penetration in western countries but limited success in Eastern countries. This study investigates the impact of national Read More »
Author: Nina Michaelidou, Tribikram Budhathoki, Julien Schmitt
Contributor: eb™ Research Team
