Depletion-as-Information: The Role Of Feelings In Resource Depletion
The ego depletion model posits that the ability to exert selfcontrol relies on a limited resource of the self (Baumeister, Bratslavsky, Muraven, and Tice 1998). Consistent with this model, numerous Read More »
These Clothes Become You: Effects Of Consumption On Social-Identification
It is well-recognized that people consume in ways that establish and express their self-identities (Belk 1988; Fournier 1998; McCracken 1989). We investigated if wearing, choosing, and receiving Read More »
Impacts Of The Motivations And Antecedents Of Legacy Writing On The Consumption Of Biographic
The study highlights an emerging market – the life history business – which enables people to preserve individual and family memory. These services are developing as their target clientele – Read More »
Development And Validation Of An Evaluation Difficulty Scale
Nowadays, people are confronted with an overload of choice alternatives. However, having a lot of options does not necessarily increase consumer satisfaction (e.g., Iyengar and Lepper 2000). Read More »
Set-Fit Effects In Choice
In five experiments, we show how the “fit” of an item with a set of similar items affects choice. We find that people have a notion of a set that fits together—one where all items are the same, Read More »
