Colour Me Morally: White And Black Products Influence Prosocial Behaviours
Television and movie characters who wear white clothes are the “good guys” and those who wear black ones are the “bad guys”. In the English language, “black-hearted” means wicked and Read More »
How Do Predictions Affect Accuracy Perceptions? The Role Of Depth Of Information Analyses
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market Read More »
Consumption And The Irish Recession: Tiger Tales Of Consumer Abundance And Recession
In 2007 the global financial crisis led to a collapse of the Irish economy and ended the Celtic Tiger years (1995-2007). The recession took most people by surprise, and affected Irish consumers Read More »
Anticipating Regret When Making Investments In One’s Higher Education
This paper investigates the role that anticipated regret plays in investment decisions, particularly consumer education investment decisions. Regret is an emotion that plays a powerful role in Read More »
Author: Jeffrey P. Wallman, B.J. Allen, Jeffrey B. Schmidt
Contributor: eb™ Research Team
Anticipating Variety Reduces Satiation From A Current Experience
There are many factors that influence our enjoyment and satiation from a current experience. Among them we have, the initial utility we derive from it (Coombs and Avrunin 1977), the objective Read More »
