All That Glitters Is Gold: Conspicuous Sensory Consumption As A Means For Self-Worth Restoration
Sensory consumption is understood to be consumption of products or experiences that engages the senses of the consumer; a consumption experience that is processed through one or more of the five Read More »
Choosing The More Effortful Option For Illusionary Self-Control
Consumers must often choose between giving into temptation and the pursuit of a higher-order, long-range goal (Hoch and Loewenstein 1991; Metcalfe and Mischel 1999). These dilemmas are especially Read More »
Countervailing Influences Of Consumer Animosity And Nostalgia On Purchasing Decisions
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as Read More »
Author: Justina Gineikienė, Adamantios Diamantopoulos, Sigitas Urbonavičius
Contributor: eb™ Research Team
The Power To Control Time: How Power Influences How Much Time (You Think) You Have
Time is commonly described as the “ultimate resource.” Unlike other resources, such as food or money, time is constantly being spent and can never be replaced. Because of the irreplaceable nature Read More »
Social Media Monetization Policy In Nigeria: Increasing Consumer Engagement In Digital Marketing
A key component of digital marketing today is social media monetization, which helps businesses and content creators to make money while increasing customer interaction and product branding. Targeted Read More »
Author: Eyeregba Equitozia May, David Oyewumi-Taiwo Oyekunle, Ugochukwu Okwudili Matthew, Eboesomi Esther Bunmi, Williams Ogochukwu Ugbomeh
Contributor: eb™ Research Team
