Social Conflict And Consumption: A Meta-Analytical Perspective
This study sketches out the conceptual contours of “consumption-mediated social conflict”. Building on theoretical groundwork from sociology and conceptual synthesis of 13 original consumer Read More »
Sentimental Social Roles And The Objects That Elicit Them
The history of objects as carriers of culture has been noted by anthropologists since the early 20th century (De Saussure 1915) and that objects have a social meaning for their possessors and users Read More »
Identity Preservation: If I Can Remember It, You Can Have It
Possessions can define the self and become a part of one’s identity even to the extent that the loss of possessions can threaten self-identity (Belk 1988). Given the attachment consumers feel to Read More »
Author: Karen Page Winterich, Rebecca Walker Naylor, Julie R. Irwin
Contributor: eb™ Research Team
Savoring Through Avoidance: Identity-based Strategic Memory Protection
Today marketers are keenly aware that our memories of a consumption experience can greatly impact whether we will consume a product or experience again in the future. Yet, there is very little Read More »
Author: Americus Reed II, Mark R. Forehand, Kathryn Mercurio
Contributor: eb™ Research Team
Memory For Advertising: When Do Consumers Remember And When Do They Forget Social-identity Linked
What makes advertising memorable? One popular approach is to link ads to consumers’ social identities (e.g., gender, lifestyle, race). For instance, sales promotions routinely offer “10% discount Read More »
