Mental Stealing Effects On Purchase Decisions For Others
Past research on mental accounting has focused on how consumers create budgets for themselves to control the flow of resources (Thaler 1980; 1999; Thaler and Johnson 1990). This research examines how Read More »
Ask And You Shall (Not) Receive: Close Friends Prioritize Relational Signalling Over Recipient
Imagine your birthday is approaching and a friend asks you what you want as a birthday gift. You consider for a moment, then tell your friend exactly what you want. When your birthday arrives, does Read More »
Sweet Protection: Using Sweets To Manage Relationships
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or Read More »
Forgive By Remembering Or Forgive By Forgetting: The Temporal Match Between Victim Motivation And
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites Read More »
Author: Christina I. Anthony, Elizabeth Cowley, Adam Duhachek
Contributor: eb™ Research Team
The Vintagescape As Embodied And Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
