Childhood Obesity: Is Advertising The Culprit?
The role of marketing in the global rise of obesity to children has been the subject of heated debates in the past decade. In this paper we review recent studies to contribute to the debate Read More »
An Analysis Of Anger Responses Within The Context Of Virtualized Consumption Of Hatsune Miku
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the Read More »
Ethical Consumption Or Consumption Of Ethical Products? An Exploratory Analysis Of Motivations
Ethical consumption has long been considered a direct result of positive ethical attitudes and intentions of consumers. Ethical consumers have been classified as those who hold positive attitudes and Read More »
Ethical Consumerism: How Social Responsibility Affects Brand Perception
With the socially responsible marketplace today, consumer consumption patterns are significantly influenced by ethical consumerism and brand reputation. The consumers are more and more likely to be Read More »
Author: Dr. Neelam Raut, Dr. Nimita Srivastava Nimkar, Dr. Farooqui Abdus Saboor, Dr. Nirmal C. Soni
Contributor: eb™ Research Team
Single Option Aversion
This work documents an effect labeled ‘Single Option Aversion’ where the choice share of an option increases (relative to deferral) when a competing attractive option is added to the choice set, Read More »
