Green Consumption And The Theory Of Planned Behavior In The Context Of Post-Megaquake Behaviors In
The purpose of this study is to analyze Japanese consumers' decision-making processes for environmentally friendly products. Using consumers' market and non-market behavior after the Great East Japan Read More »
Author: Sumire Stanislawski, Yasushi Sonobe, Shuji Ohira
Contributor: eb™ Research Team
Brand (In)fidelity: When Flirting With The Competition Strengthens Brand Relationships
The consequences of infidelity are detrimental to the continuity of romantic relationships. In order to shield themselves against temptations, individuals who are committed to a relationship devalue Read More »
Author: Irene Consiglio, Daniella Kupor, Michael I. Norton, Francesca Gino
Contributor: eb™ Research Team
The Effect Of Construal Level On Consumers’ Anticipations Involving Ethical Behavior
Despite the many lapses in ethical behavior that have attracted widespread attention in recent years, little is known about the cognitive processes that shape people’s (un)ethical behavior and Read More »
Faking It With Luxury Counterfeit Products: How Social Feedback Can Make Us More Or Less Dishonest
Purchase of counterfeit luxury goods is a worldwide phenomenon. Past research in marketing has mostly focused on why consumers purchase counterfeit luxury goods (e.g., Han, Nunes, and Dreze Read More »
What Hiding Reveals: Ironic Effects Of Withholding Information
Imagine being asked about your recreational drug habits by your employer, and realizing that in order to be completely truthful you’ll have to admit that you have occasionally indulged. In four Read More »
