Happiness From Ordinary And Extraordinary Experiences
How should we invest our finite resources to maximize our happiness? One influential stream of literature finds that experiential purchases bring greater happiness than material purchases (e.g., Van Read More »
Too Impatient To Smell The Roses: Exposure To Fast Food Brands Impedes Happiness
Innovative products and services offering convenience, speed, and temporal efficiency have brought remarkable changes to the use of time in our society. While we used to wait for weeks or months for Read More »
Is Variety The Spice Of Love?
Relationship partners do many things together. They eat dinner, watch television, discuss their days, and potentially even take art classes or travel. Different couples, however, vary in the variety Read More »
Power And Brand Compatibility In Close Relationships: A Dyadic Investigation
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this Read More »
Author: Grainne M. Fitzsimons, Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons
Contributor: eb™ Research Team
The Rewarding Nature Of Matchmaking
At some point, most people have made matches between others, from grabbing and introducing two strangers at a party to brokering romantic connections; even if not matchmakers themselves, many people Read More »
