The Maximizing Mindset
Getting the best is great. It has been advocated as ideal in almost every domain of life. In business, companies strive to become the most competitive in the market. In education, students are Read More »
The Negative Consequences Of Empowering Consumers And Employees
Gone are the days of managers acting as sole decision-makers in strategic choices. Increasingly, managers “outsource” some decisions – from creating advertisements to deciding on mission Read More »
Author: Tami Kim, Leslie K. John, Michael I. Norton, Todd Rogers
Contributor: eb™ Research Team
La Vie En Rose At The Top? Why Positive (Negative) Information Goes Up (Down) In A Hierarchy
A key concern for marketers, both in academia and practice, is understanding when and why positive and negative product information spreads through word-of-mouth (WOM). Indeed, positive WOM often Read More »
The Altruistic Side Of Sharing: Giving Misery Company By Sharing Personal Negative Experiences
Why do people so often share negative personal information (e.g. a fight with a spouse, a miserable product experience) when research shows focusing on one’s own or another’s negative personal Read More »
The Selfish Side Of Sharing: Effects Of Need For Control On Advice Giving
Consumers’ purchasing decisions are often influenced by information provided by others in the form of advice (Cheema and Kaikati 2010; De Bruyn and Lilien 2008; Fitzsimons and Lehmann 2004). Read More »
Author: Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis, Derek D. Rucker
Contributor: eb™ Research Team
