Religiosity And Acculturation Through Apparel Consumption Amongst North African Migrant Women In
Migration challenges the cultural, religious and social values associated with consumption for both the migrant and the recipient society. Previous studies have tended to focus on multi-cultural Read More »
The Halal Nail Polish: Religion And Body Politics In The Marketplace
In January 2013 the Polish cosmetic company Inglot introduced the first ever halal nail polish, the O2M line of breathable nail enamel. Wearing nail polish is a contentious issue for pious Muslim Read More »
Constructing Identity Through Cultural And Ancient Interpretations Of The Female Body
In societies undergoing modernity, how do women use consumption to negotiate the contrasting cultural values of tradition and modernity when their own bodies are held to be sacred (Agnew, 1997; Read More »
Self-Affirmation Has The Power To Offset The Harmful Effects Of Money Reminders
Self-affirmation, which encourages people to ponder why their core values are important to them, promotes a broad-minded, big picture perspective of the self, and enhances psychological resources of Read More »
Less About Me, More About You: How Self-Affirmation Changes Word-of-Mouth Intentions For The Self
Previous literature on WOM has focused on consumers’ communications about their own experiences (Berger and Schwartz 2011; Dichter 1966; Dye 2000), however, consumers may also talk about others’ Read More »
