Thinking That Choices Reflect The Self Leads To Maximizing Behavior
Consumers must often employ one of two goals when making choices. They can satisfice and seek any option that meets some minimum standard, or they can maximize and attempt to find the best possible Read More »
Living In A Material World: The Role Of Materialism In Consumer Confidence & Well-Being
In 2008, America entered its worst recession since the Great Depression. Two perspectives were offered as the proper response to lead the country out of that state: the recovery perspective and the Read More »
When The Going Gets Tough The Materialistic Go Shopping: Materialism And Consumption Response To
Recent consumer research has examined the influence of existential insecurity on a variety of consumption-related behaviors. Drawing upon Terror Management Theory, this research suggests that in Read More »
Social Stratification And The Materialism Label: The Retention Of Racial Inequities Between Black
We begin from the observation that, in English-speaking societies, “materialistic” is an epithet. The moral polarity that results – materialism (sin) versus spirituality (virtue) – is clearly Read More »
Materialism And Well-Being Among Consumers Of Three Asian Subcultures: The Effects Of Religion And
Studies on the relationship between materialism and life satisfaction have produced contradictory findings across cultural settings. There is little theory to suggest the reason(s) materialism is Read More »
