With Great Power Comes Financial Responsibility: The Effect Of Power On Saving
The savings rate among the poor is very low. Approximately 10% of all U.S. households, most of which live in poverty, lack formal saving tools (Bertrand, Mullainathan and Shafir 2006). Without banks, Read More »
Author: Emily N. Garbinsky, Anne-Kathrin Klesse, Jennifer Aaker
Contributor: eb™ Research Team
Beating The Market: Competitive Mindset And The Allure Of Unintended Value
Consumers often encounter marketing offers that can potentially be construed as valuable opportunities, such as products on sale, loyalty programs, rebate offers, and various promotions. However, the Read More »
Competitive Mindset: Does Scarcity Call For Selfishness?
Scarcity is a prevalent condition that characterizes human existence. Mankind has regularly experienced periods of famine and draught (Chakravarthy and Booth 2004), modern economies often must cope Read More »
The Comparative Mindset And Managerial Decision Making: Theory Extensions And Boundary Conditions
Previous research on the comparative mindset effect suggests that consumer purchases often involve three sequential steps (Xu and Wyer 2007; 2008). First, they decide whether-to-choose, then they Read More »
Justification Mindset: How Hedonic Versus Utilitarian Purchase Influences Subsequent Choice
Consumers make both hedonic and utilitarian choices. Generally, hedonic choices are guided by pleasure-seeking goals and are more pleasurable than utilitarian ones, which are often guided by Read More »
