Is She My New Friend? The Effect Of Social Exclusion On Consumer Preference For Anthropomorphized
Anthropomorphism, defined as the tendency of seeing human characteristics in non-human agents (Epley, Waytz, and Cacioppo 2007), is often used in marketing communications. For example, marketers Read More »
The Effects Of Anthropomorphization On Brand Personality Perceptions: A Motivational Account
Anthropomorphism refers to the tendency that people have to imbue nonhuman agents with humanlike characteristics, motivations, intentions, or emotions (Epley, Waytz, and Cacioppo 2007). Past research Read More »
The Positive Consequences Of Conflict: When A Conflict Mindset Facilitates Choice
Conflict is generally thought of as aversive, associated with depression, neuroticism and illness (Emmons & King, 1988), decreased task performance (Shah & Kruglanski, 2002), and impaired decision Read More »
Author: Tali Kleiman, Ran Hassin, Ravi Dhar, Jennifer Savary
Contributor: eb™ Research Team
Distractions: Friend Or Foe In The Pursuit Of Conscious And Nonconscious Goals?
We have all had the experience of going to a coffee shop with the intent of working, but becoming distracted: the loud conversation at the next table, the music, the sunny weather outside, or even Read More »
The Cognitive And Behavioral Consequences Of Considering Low-Fit Brand Extensions
Launching new products is a risky and expensive endeavor. Accordingly, many firms attempt to mitigate this risk by introducing new offerings under existing brand names. A great deal of academic Read More »
