Idol Worship: How Does It InfluenceFan Consumers’ Brand Loyalty?
The brand loyalty of fan consumers can be influenced by idol worship if certain celebrity figures are linked with a brand. Collaborating with idols is an effective marketing strategy that many Read More »
Author: Libin Chen
Contributor: Guanhong Chen, Shuxu Ma, Shuo Wang eb™ Research Team
Semiotics Of Corporate Culture Of Students In The Kuzbass Flagship University
This research featured the semiotics of student corporate culture at the Kemerovo State University (Kemerovo, Russia) and the concept of corporate campus culture in scientific literature. Corporate Read More »
Author: Anna L. Kalashnikova, Kapitalina V. Sinegubova, Evgeniya Yu. Poselenova, Svetlana V. Ineshina, Natalya V. Nalegach, Farida S. Ragimova
Contributor: eb™ Research Team
BRAND LOYALTY AND THE COLOMBIAN CONSUMER IN THE TIME OF COVID-19
In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the Read More »
Author: Diana María López Celis, Mónica Eugenia Peñalosa, Emigdio Larios Gómez, Laura Fischer de La Vega
Contributor: eb™ Research Team
Memorandum On The Ethical Fashion
The fashion business has shifted business models over time from a product-centric approach to a sales-oriented approach, and then to a customer-centric approach, continuously imbuing products with Read More »
Consequences Of Corporate Social Responsibility On Employees: The Moderating Role Of Work
Purpose – The purpose of this paper is to draw on affect social exchange theory and related literatureto develop and test a research model linking employees ’ perception of corporate social Read More »
Author: Zheng He
Contributor: Evans Asante Boadi, Eric Kofi Boadi, Josephine Bosompem, Philip Avornyo eb™ Research Team
