Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Inequality And Market (In)efficiency

Despite generally high rates of inequality, individuals have a tendency to underestimate the level of wealth inequality in their nation (Norton and Ariely, 2011). These inaccurate perceptions Read More »

Date: 2018
Author: Serena Hagerty, Michael I. Norton
Contributor: eb™ Research Team
Article

Attention To Missing Information: The Effect Of Novel Disclosure Methods

People and organizations frequently withhold information that, if made public, might impact their cause. Rational people–should– view withheld information as a sign that another party may have Read More »

Date: 2018
Author: Nikolos Gurney, George Loewenstein, Nick Chater
Contributor: eb™ Research Team
Article

Changes In Social Values In The United States – 1976-2017: Is A New Age Of Tribalism Emerging?

Social values, which represent society’s goals, ideals, and conceptions of preferred states (Kahle 1996), are dynamic and always changing. Thus, a continuous understanding of changes in values over Read More »

Date: 2018
Author: Eda Gurel-Atay, Wang Suk Suh, Lynn R. Kahle, Johnny Chen
Contributor: eb™ Research Team
Article

The Impostor Syndrome From Luxury Consumption

Luxury brands symbolize cultural ideals and signal desirable qualities such as power, influence, and success, which embody individuals’ aspirations and vision of their ideal selves (Belk 1998). Read More »

Date: 2018
Author: Dafna Goor, Nailya Ordabayeva, Anat Keinan, Sandrine Crener-Ricard
Contributor: eb™ Research Team
Article

When High-End Designers Partner With Low-Cost Retailers: Bridging The Access Gap

When high-end designers work with low-cost retailers to create co-branded collections (e.g., Karl Lagerfeld for H&M), such alliances are referred to as designer-for-retailer collaborations. Though Read More »

Date: 2018
Author: Gabriel E. Gonzales, Johanna Slot, Margaret G. Meloy
Contributor: eb™ Research Team
Join the eb™ Community to Download & Contribute

If you would like enhanced access to the material on this site, including the ability to download documents as well as submit your own, or other interesting articles for inclusion in the eb™ Journal, you need to become a member of the eb™ Community.

Start Here