Is It Enough To Have An 'Ethical Product' Label?: The Effects Of Brand Reputation And Perceived
Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not Read More »
Beef Meat Preferences Of Consumers From Northwest Italy: Analysis Of Choice Attributes
In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Read More »
Author: Stefano Massaglia, Valentina Maria Merlino, Danielle Borra, Vincenzo Girgenti, A. Dal Vecchio
Contributor: eb™ Research Team
Time And Space For Robots And AI
The specific gap in the knowledge our videography seeks to address is the influence of robot/artificial intelligence (AI) technology representation on consumer-level timeflow. We study how robot/AI Read More »
Teaching Consumer Resistance In Jamaica: Subvertising In Action
Our videography features a ‘subvertising competition’ among adolescents and mothers in Jamaica, as part of an intervention to build persuasion knowledge by teaching consumer resistance through Read More »
Author: Michelle Renee Nelson, Yanyun (Mia) Wang, Kathy Tian, Gail Ferguson, Rachel Powell, Candace Wray
Contributor: eb™ Research Team
Tattoo: A Perspective Beyond Estethics
Over the past 20 years, tattoos have become extremely popular in Western countries, spreading among several audiences and becoming a very popular form of body modification. Through the centuries, Read More »
Author: Jose Mauro C. Hernandez, Gabriela L. Pinheiro, Nathalia S. Arthur, Eliani C. Flores, Luana C. Moraes
Contributor: eb™ Research Team
