The Impact Of Price And Size Comparisons On Consumer Perception And Choice
In packaged-goods retailing, manufacturers and retailers seek to set price levels and select package sizes such that their products are optimally competitive. In doing so they can choose to Read More »
Consumer’s Local-Global Identity And Price-Quality Association
Previous literature documents multiple factors that influence consumers’ price-quality associations (PQA)—their tendency to use price as an indicator of perceived quality, including prior Read More »
Author: Zhiyong Yang, Sijie Sun, Ashok K. Lalwani, Narayanan Janakiraman
Contributor: eb™ Research Team
Material Gifts As Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
How do people choose material and experiential purchases when these purchases are intended as gifts for others? Following van Boven and Gilovich’s (2003) initial distinction between material and Read More »
Why Do People Who Have More Enjoy Horror More?
From horror films and TV series to haunted house attractions and terrifying Halloween goods, people consume a wide variety of horror-related experiences and products. In fact, the market demand for Read More »
Do You Trust The System? Interaction Effect Between Perceived Economic Mobility And Socioeconomic
The increasing inequality of wealth in modern societies may limit the ability of low socioeconomic status (SES) consumers to achieve a higher SES. Although there have been extensive studies on Read More »
