Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Metartisanry: Fashion, Metaverse, And The Future Of Artisanry In Brazil

This article reflects on the future of artisanry in the context of the Metaverse in Brazil, considering artisanry relationship with fashion. Hence, the Metaverse is described through NFTs, Read More »

Date: 07/03/2023
Author: Miruna Raimundi de Gois, Daniela Novelli, Lucas da Rosa
Contributor: eb™ Research Team
Article

Instagram: Digital Behavior In Luxury Fashion Brands

Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media Read More »

Date: 07/03/2023
Author: Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel, Jorge del Río Pérez
Contributor: eb™ Research Team
Article

The Power Of Consumers On Social Media: A Case Study Of Balenciaga’s Crisis Communication

The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by Read More »

Date: 07/03/2023
Author: Paula Gárgoles, Gabriela Ambás
Contributor: eb™ Research Team
Article

Fashion Communication In The Digital Age

The Conference “FACTUM23—Fashion communication: between tradition and future digital developments” (Pisa, Italy, July 3–5, 2023), is the third event in the series of FACTUM Conferences on Read More »

Date: 07/03/2023
Author: Nadzeya Sabatini , Teresa Sádaba, Alessandro Tosi, Veronica Neri, Lorenzo Cantoni
Contributor: eb™ Research Team
Article

Climate Regulating Ocean Plants And Animals Are Being Destroyed By Toxic Chemicals And Plastics,

Marine plants and animals should be thriving in ocean waters because of the current high concentrations of carbon dioxide and nutrients along with slightly elevated temperatures - but they are not. Read More »

Date: 06/08/2021
Author: Howard Dryden
Contributor: Diane Duncan eb™ Research Team
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