Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

The Closer We Are To A Product Category, The Easier The Choice Is? Consumer Behavior Evidences From

The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »

Date: 02/23/2015
Author: Carole  Jégou, Laure  Saulais, Bernard  Ruffieux
Contributor: eb™ Research Team
Article

Empirical Studies Of Food Retailing In Developing Economies

This paper provides an overview of research studies conducted on food retailing in developing economies from 2000 to 2014 through the review of 154 articles published in English in 62 different Read More »

Date: 02/23/2015
Author: Felix Adamu Nandonde, John  Kuada
Contributor: eb™ Research Team
Article

Talking To The Sustainable Consumer - Motivations Behind Preferences For Local Or Organic Food

This paper aims at understanding the Food Choice Motives underlying consumer preferences for organic versus local food. A sample of 720 German consumers is employed to investigate self-stated Read More »

Date: 02/23/2015
Author: Johanna Lena Hasselbach, Jutta  Roosen
Contributor: eb™ Research Team
Article

Italian And U.S. Consumers Of Local Foods: An Exploratory Assessment Of Invariance

The exploratory study reviews locally produced foods and sustainable retailing via grocery outlets across two distinct consumer groups, Italian and U.S. consumers. Survey methodology and structural Read More »

Date: 02/23/2015
Author: Jeffrey M.  Campbell, Elisa  Martinelli, Ann  Fairhurst
Contributor: eb™ Research Team
Article

Business Models For Local Foods: Finding A Way To The Market

Interest in local foods is growing, but there has been limited research on who and why producers of local foods thrive or struggle. A particularly important problem for local food producers is how to Read More »

Date: 02/23/2015
Author: Lars  Esbjerg, Maja  Pedersen, Robert  Pederson, Niels Heine Kristensen, Caroline  Borup-Jørgensen, Helle Alsted Søndergaard
Contributor: eb™ Research Team
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