Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Beyond Sackcloth And Ashes: Socio-management As An Analytical Framework

Concern with ‘socially responsible management’ has been growing in universities, reflected in a burgeoning literature and the interest of bodies like the United Nations. Until now these Read More »

Date: 11/03/2010
Author: Doris Ruth Eikhof
Contributor: Gerard Hastings, Roger Sugden, Silvia Sacchetti, Scott Hurrell, Jerry Hallier, Mark Grindle eb™ Research Team
Article

On Social Marketing And Social Change : Co-creating Relationships, Partnerships And Networks

In acknowledging the collective aspect to social change, social marketing recognises no one organisation has the capacity and resources to understand and respond to socially complex or wicked Read More »

Date: 11/03/2010
Author: Christine Domegan, Gerard Hastings
Contributor: eb™ Research Team
Article

The Fundamental Role Of Ecological Intelligence In Creating Resilient Business Practice

This is a conceptual paper that is informed by the ideas and outcomes of two EPSRC funded projects undertaken in the areas of sustainable innovation, organizational change and ecological literacy Read More »

Date: 11/03/2010
Author: Emma Dewberry, Margarida Monteiro de Barros
Contributor: eb™ Research Team
Article

Framing Across Cultures: Preferences For Different Message Framing Options

While there is an increasing body of knowledge of how cultural values play a part in international communication, there is still a lack of research looking at if and how cross-cultural differences Read More »

Date: 11/03/2010
Author: Stephan Dahl
Contributor: eb™ Research Team
Article

The Demon In The Strategy Stream

In strategy today, ‘dynamic capabilities’ is the dominant perspective (Bareto, 2010; Easterby-Smith et al, 2009). Bareto, (2010, 256) cites article search evidence from 1997-2007 to back up this Read More »

Date: 11/03/2010
Author: Ysanne M. Carlisle
Contributor: eb™ Research Team
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