Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.
The “valid, acceptable and reliable measurement” is the fundamental to science, innovation and technological development for sustainable industrialization, protection of consumers’ rights and Read More »
To earn competitive edge as well as for ensuring the sustainable market access in the global trade regime under WTO, due to three major Agreements: TBT, SPS and TRIPS, the economies as well as the Read More »
Human Resource experts working in international settings have to overcome the lack of loyalty in the workplace for young managers. These belong to the so-called generation Y. It is especially in the Read More »
In alpine regions, mountain huts have been built and managed since late 19th century to offer hospitality to people that want to experience wilderness. These huts have provided during all this time a Read More »
Corporate reputation is a relatively new construct in management research. While in the past businesses were almost exclusively driven by what is referred to as the ‘marketing model’, in recent Read More »