Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

A STRATEGIC ANALYSIS FOR DEVELOPING THE CHEMICAL METROLOGY INFRASTRUCTURE OF BANGLADESH

The “valid, acceptable and reliable measurement” is the fundamental to science, innovation and technological development for sustainable industrialization, protection of consumers’ rights and Read More »

Date: 2011
Author: Mala Khan, KM Anwar
Contributor: eb™ Research Team
Article

A VISION FOR ESTABLISHING THE GLOBAL PARTNERSHIP FOR SHARING KNOWLEDGE AND EXPERIENCE IN MANAGEMENT

To earn competitive edge as well as for ensuring the sustainable market access in the global trade regime under WTO, due to three major Agreements: TBT, SPS and TRIPS, the economies as well as the Read More »

Date: 2011
Author: Mala Khan, KM Anwar
Contributor: eb™ Research Team
Article

INTERNATIONAL HUMAN RESOURCE MANAGEMENT: GENERATION Y, RETENTION AND COMMUNICATION

Human Resource experts working in international settings have to overcome the lack of loyalty in the workplace for young managers. These belong to the so-called generation Y. It is especially in the Read More »

Date: 2011
Author: Peter Juskiw, Ivana Modena
Contributor: eb™ Research Team
Article

ORGANIZATIONAL CULTURE, HOSPITALITY AND SUSTAINABILITY: THE DILEMNA OF THE MOUNTAIN HUT

In alpine regions, mountain huts have been built and managed since late 19th century to offer hospitality to people that want to experience wilderness. These huts have provided during all this time a Read More »

Date: 2011
Author: Alain Imboden
Contributor: eb™ Research Team
Article

DEFINING CORPORATE REPUTATION

Corporate reputation is a relatively new construct in management research. While in the past businesses were almost exclusively driven by what is referred to as the ‘marketing model’, in recent Read More »

Date: 2011
Author: Genoveffa (Jeni) Giambona, Rupert Younger
Contributor: eb™ Research Team
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