Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

CAN LOCAL AUTHORITIES INCREASE THE COMPETITIVENESS OF SOCIALLY RESPONSIBLE SMES? EVIDENCES FROM

The decision made by the European Union to promote CSR - Corporate Social Responsibility principles among firms has two main drivers: on one hand the necessity to safeguard local communities and Read More »

Date: 2011
Author: Massimo Battaglia, Lara Bianchi, Jessica Huntingford, Marco Frey
Contributor: eb™ Research Team
Article

THE REALIZATION OF THE IMPACT OF STRUCTURAL DESIGN ON EXPORTS.

The research concentrates on the functionality of the organization, departments, managers, employees and their working areas. Also there will be an investigation and match of the employees’ skills Read More »

Date: 2011
Author: Georgios Afxentiou
Contributor: eb™ Research Team
Article

DOES FREEDOM LEAD TO HAPPINESS? ECONOMIC GROWTH AND QUALITY OF LIFE

The preoccupation with economic growth has not led to increase in happiness in the developed world. While it has increased the standards of living, by some measures, it has also increased crime and Read More »

Date: 2011
Author: Stavros Zenios, Nina Gorovaia
Contributor: eb™ Research Team
Article

CURRENCY RISK HEDGING DURING THE FINANCIAL CRISIS: A CASE STUDY

This study tries to identify if the financial risk of foreign exchange exposure is neutralized or not for any given importer hedging an average of euro 100,000 per month with forward contracts. The Read More »

Date: 2011
Author: Simona Mihai Yiannaki
Contributor: eb™ Research Team
Article

CONQUERING THE POWER OF CHANGE – A PRIVATE UNIVERSITY CASE STUDY

Leadership has become a global obsession in many ways, but managing change within private universities has put the breaks on organizational learning and learning in general. Our case study attempts Read More »

Date: 2011
Author: Simona Mihai Yiannaki
Contributor: eb™ Research Team
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