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CENTRALIZATION AND BUSINESS ETHICS IN NIGERIA DEPOSIT MONEY BANKS
Decision on delegation of authority can have long term effect on ethical behavior of organisations. This paper examined the effect of centralization on business ethics among deposit money banks Read More »
Author: BanjoAlly HASSAN, Hassanat Adunni HASSAN, Adebiyi Julius ABOSEDE, Olufemi Adewale OGUNKOYA
Contributor: eb™ Research Team
A Comparative Study Of The Influence Of Brand Awareness And Brand Image In The Selection Of A
Brand awareness and brand image have long played an integral role in a variety of sectors, particularly within the private sectors where billions of rands are invested to entice potential customers. Read More »
Relationship Investment In Relationship Marketing Research: A Bibliographic Review
This study aims to identify the limitations of relationship investment research in relationship marketing domain. Based upon 53 relevant journal articles, the results of content analysis reveal Read More »
Author: Zuraidah Zainol, Nor Asiah Omar, Nik M. Hazrul Nik Hashim , Norjaya Mohd Yasin
Contributor: eb™ Research Team
Cues Adopted By Consumers In Examining Corporate Website Favorability: An Empirical Study Of
Purpose - The purpose of this paper is to explore, reconcile and depict corporate website favorability (CWF), its antecedents and consequences in the financial setting in the UK and Russia context. Read More »
Author: Elena Ageeva, Charles Dennis, Pantea Foroudi, TC Melewar
Contributor: eb™ Research Team
Do Stakeholder Orientation And Environmental Proactivity Impact Firm Profitability?
The impact of socially responsible corporate behavior on economic performance is a major preoccupation of managers today. This article explores the links between narrowly defined constructs: Read More »
Author: Franck Brulhart, Bertrand Quelin, Sandrine Gherra
Contributor: eb™ Research Team
