When Are Consumers Motivated To Connect With Ethical Brands? The Roles Of Guilt And Moral Identity
This research adds to the growing literature on what draws consumers to ethical brands. Findings from three studies demonstrate that guilt motivates consumers to connect with ethical brands, Read More »
When Do Unethical Brand Perceptions Spill Over To Competitors?
We examine whether the unethical actions of marketplace brands (e.g., the Volkswagen emissions scandal) hurt the ethical perceptions of competing brands (e.g., Ford, BMW). Across two studies, we find Read More »
Branding In The Eye Of The Storm: The Impact Of Brand Ethical Behavior On Brand Commitment During
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical Read More »
Author: Jose Ribamar Siqueira Junior, Enrique ter Horst, German Molina, Laura H. Gunn, Felipe Reinoso-Carvalho, Burcu Sezen, Nathalie Peña‑García
Contributor: eb™ Research Team
Sustainability Of Indonesian Islamic Banking In Terms Of Corporate Ethical Identity And Corporate
This study empirically aims to analyse the strengthening of corporate identity and governance performance on the sustainability of Islamic banking in Indonesia, the influence of corporate identity Read More »
Identification Of New Physiological Parameters For Monitoring Chronic Stress In Growing Pigs : Hair
The main objective of this thesis is to identify and study the feasibility and reliability of hair cortisol and salivary Chromogranin A (CgA) as indicators of chronic stress in growing pigs. In this Read More »
