Does Having An Ethical Brand Matter? The Influence Of Consumer Perceived Ethicality On Trust,
The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be Read More »
Author: Jatinder Singh, Joan Manel Batista-Foguet , Oriol Iglesias
Contributor: eb™ Research Team
Role Of Corporate Social And Environmental Responsibility In Cruise Consumers' Behaviour Decision
Cruise consumers' values have changed. They not only want the many benefits associated with twentieth century cruising, but also want a twenty-first century approach that engages the personal values Read More »
La RSE : Mentir Donne De Si Bons Résultats
Having analysed dozens of examples of the commitment of international and Canadian businesses in the area of social responsibility, we arrive at the following observations: (1) CSR policies are all Read More »
Extending Ethical Consumerism Theory To Semi-legal Sectors: Insights From Recreational Cannabis
Abstract Ethical consumerism theory aims to describe, explain, and evaluate the ways in which producers and consumers use the market to support social and environmental values. The literature draws Read More »
Indian Consumer Purchasing Behavior Towards Branded Processed Food
This paper aims to provide comprehensive approach to the consumer purchasing behavior towards branded processed food. There are four broad objectives formulated and subsequently hypothesis was tested Read More »
