Ethical Brand Journal

Welcome to the first iteration of the eb™ Journal. At this stage, it contains over one thousand academic papers and other research that have been produced over several decades by over two thousand authors from around the world. The vast majority are selected because they use terms such as ethical brand and ethical branding to characterise settings and outcomes in many different techno-industrial consumption contexts that concern the social, economic and environmental well-being of humanity.

Article

Corporate Reputation: Corporate Ethics And The Partner Network

This paper seeks to view corporate ethics from a network perspective. The authors examine the extent to which ethics can constitute an organisational resource and whether operating in an ethical Read More »

Date: 12/4/2006
Author: Fiona Syson, Joan Pearson
Contributor: eb™ Research Team
Article

Consumer Ethicality Perception And Legitimacy: Competitive Advantages In COVID-19 Crisis

The article aims to analyze the cause-effect relationship between Brand Ethicality Perception (CPE), legitimacy and purchase intention during the COVID-19 first wave, taking into consideration the Read More »

Date: 05/21/2021
Author: Gregory Payne, Alicia Blanco-González, Giorgia Miotto, Cristina del-Castillo
Contributor: eb™ Research Team
Article

A CRITICAL EVALUATION INTO THE ROLE OF ETHICS IN CLOTHING PURCHASE DECISIONS

Consumer awareness and interest in ethical issues is growing with sustained and significant rises in sales of ethical products (L. Vickery (personal communication, January 12, 2007); The Co-operative Read More »

Date: 02/21/2012
Author: JEFFERY PAUL BRAY
Contributor: eb™ Research Team
Article

Social Work Promoting Community And Environmental Sustainability: A Workbook For Global Social

Incredible work is being done all over the world by social workers addressing issues at the nexus of community and environmental sustainability. Whether you are a longtime supporter of social workers Read More »

Date: 2017
Author: Michaela Rinkel, Meredith Powers
Contributor: eb™ Research Team
Article

The Magic Of Ethical Brands: Interpassivity And The Thievish Joy Of Delegated Consumption

Over the past 20 years, ethical brands have risen to prominence. The prevailing discourse implies that this trend has emerged as a result of consumers wanting to make a difference through their Read More »

Date: 2020
Author: Markus Walz, Sean Hingston, Mikael Andéhn
Contributor: eb™ Research Team
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