The Ethics Of Branding: Branding Ethically Or Ethical Branding?
Ethical brands have risen to prominence in recent years as a market solution to a diverse range of political, social and, in this case most interestingly, ethical problems. By signifying the ethical Read More »
Author: Carys Egan-Wyer, Peter Svensson, Anna Pfeiffer, Sara Louise Muhr
Contributor: eb™ Research Team
Is Ethical Finance The Answer To The Ills Of The UK Financial Market? A Post-Crisis Analysis
The 2008 financial crisis exposed the dark side of the financial sector in the UK. It brought attention to the contaminated culture of the business, which accommodated the systemic malpractices that Read More »
Visuality As Greenwashing: The Case Of BP And Deepwater Horizon
We use a visual semiotic approach to explore how BP utilized the power of the visual after the 2010 Deepwater Horizon disaster. Through the careful construction and use of images on its corporate Read More »
Corporate Social Responsibility And Corporate Foundations In Building Responsible Brands
This article analyzes corporate brand management in companies that enforce a policy of corporate social responsibility (CSR) while also operating a corporate foundation that shares the same company Read More »
A Framework Of Innovation For Large Organisations In India: A Grounded Theory Approach
In the rapidly changing business environment, large organisations have become susceptible to their young, agile, frugal competitors who are rapidly making a dent in their established territories. Read More »
Author: Shiv Shankar Tripathi , Sadhan K De, Kalyan K Guin
Contributor: eb™ Research Team
