Understanding Patterns Of Brand Share Growth And Decline In Emerging Markets
This paper examines the patterns of market share change across two packaged goods categories in three emerging markets (China, Indonesia and Malaysia). Specifically, we examine the importance of Read More »
Author: Jenni Romaniuk, John Dawes, Magda Nenycz-Thiel, Robert East
Contributor: eb™ Research Team
Evaluation Of Products In A Co-Branding Alliance
This work seeks to identify whether the evaluation of notebooks improves when there is a co-branding alliance with a strong brand and if there is any difference in the evaluation as a function of the Read More »
The Moderating Role Of Service Failure Magnitude Perceptions In Influencing The Impact Of Caregiver
This research examines managers’, employees’ and caregivers’ perceptions of the magnitude of the service failure in a context of non-profit organizations catering to people with mental Read More »
Author: Luisa Andreu, Enrique Bigné, Vicente Martínez-Tur, Anna S. Mattila, Carolina Moliner
Contributor: eb™ Research Team
Multiple Charity Support Behaviour Over Six Months
Charitable organisations play an important role in providing services for communities, with most reliant on the support of individuals. Recessions internationally have increased the challenge of Read More »
Author: Philip Stern, Margaret Faulkner, Jenni Romaniuk
Contributor: eb™ Research Team
Negative Emotions And Pro-Social Persuasion: The Role Of Anxiety Toward Death In Charities’
This paper is intended to enlighten one of the mechanisms which underlie the efficiency of shocking charities’ campaigns. Through the “death anxiety” concept, we especially focus on the Read More »
