Consumer Dominant Semiotics: Aspects Of An Emerging Marketing Paradigm
Extant research has established consumer dominance as a significant phenomenon in contemporary marketing. Theoretical groundwork has convincingly argued for a distinctive consumer dominant paradigm. Read More »
Service Transition: A Viable Option For Manufacturing Companies With Declining Financial
Manufacturers place increasing emphasis on services. while many firms have started their service maneuver in reaction to declining financial performance, theory argues that strategic change processes Read More »
Author: Andreas Eggert, Christoph Thiesbrummel, Eva Muenkhoff
Contributor: eb™ Research Team
The Role Of Certification In Seller-Reseller Relationships: A Critical Evaluation Through The Lens
The certification of resellers is prevalent in the information and communication technology (ICT) sector. Certification is a mechanism employed by suppliers to provide credibility and ensure Read More »
Author: Chris Storey, Canan Kocabasoglu-Hillmer, Sinead Roden, Ko de Ruyter
Contributor: eb™ Research Team
B-To-B Solution Provision: An Empirical Investigation Of Performance-Related Outcomes
Offering B-to-B ‘customer solutions’ has been associated with positive outcomes for suppliers. Yet, empirical evidence documenting such claims has not been established. The literature is also Read More »
Author: Mariachiara Restuccia, Renaud Legoux, Ulrike de Brentani
Contributor: eb™ Research Team
The Role Of Buying Center Members’ Individual Motivations For The Adoption Of Innovative Hybrid
This paper investigates the adoption of innovative hybrid offerings in the case of battery electric vehicles (BEVs) in corporate fleets. In an exploratory research using depth interviews with 16 Read More »
