Dynamics Of Marketplace Inclusion And Consumption In Bazaars As ‘Other’ Retail Spaces
We explore the dynamics of consumption experience in traditional bazaars constructed as the new ‘other’ retail spaces. The bazaar, once known to be the consumption space that was a signifier of Read More »
Usage Frequency Neglect
Most people will agree that, except for products like a sunroof whose mere ownership can be a source of enjoyment, consumers must consider how often they expect to use whatever they intend to buy. Read More »
When Social Comparison Is Demotivating For Goal Achievement
People often compare themselves with superior others when striving for a goal. Research has shown that upward social comparison motivates people to improve oneself in order to close the gap between Read More »
Generational Status As A Boundary Condition For Minority Targeting Strategies
In recent decades, many countries have witnessed a rapid increase of ethnic and cultural diversity within their population and understanding minority consumers has become a priority for marketers. Read More »
Author: Anne-Sophie I. Lenoir, Stefano Puntoni, Americus Reed II
Contributor: eb™ Research Team
Variety Promotes Flexibility: The Effect Of Exposure To High Variety On New Product Evaluations
Variety is an important attribute that impacts consumer preferences in the marketplace. This research contributes to the literature by examining the subtle effect of exposure to high variety on Read More »
