What A Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual Read More »
Author: Anouk Festjens, Sabrina Bruyneel, Siegfried Dewitte
Contributor: eb™ Research Team
Can Sensory Stimulation Decrease Rumination? An Exploration Of The Influence Of Senses On Repeated
Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the Read More »
Consumer Responses To Simultaneous Changes In Price And Quantity: Do Direction And Magnitude
Consumers are generally sensitive and averse to price increases but in order to maintain profitability, it may be unavoidable for a firm to increase prices of its products, for example due to Read More »
Transmedia Consumption Experiences (TCE): Patching As A Narrative Consumption Practice
Consuming media narratives has been an interest of socio-cultural branding, consumer culture theory, and literary theory scholars (e.g., Brown 2005; Brown, Kozinets, and Sherry 2003, Scott 1994). Read More »
Author: Behice Ece Ilhan, Robert V. Kozinets, Cele C. Otnes
Contributor: eb™ Research Team
Feel Sorry For The Cake In Trash? The Effect Of Food Types On Consumers’ Food Waste Perceptions
Over 30% of all the food produced in the US is wasted (US EPA 2010). The average US household generates food waste that costs up to $2,275 annually (Bloom 2011). Food waste presents a significant Read More »
