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  • 12/11/2019

    Ethical Attribute and Brand Concept Congruity Enhances Brand Evaluations

    Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal

    12/11/2019  •   Corporate Image and PR  
  • 12/11/2013

    Key Drivers In Enhancing Actual Purchase of Local Brand in Saudi Arabia: Intention, Patriotism, Trust, Family and Government Support

    The study empirically investigates the important antecedents: intention, patriotism, trust, family and government support to actual purchase of local brand in Saudi Arabia. Though lot of attention is

    12/11/2013  •   Social Benefit  
  • 12/10/2016

    An Attribution Theory Approach to Corporate Social Responsibility (CSR) Communication: Consumer Response to Consistency-Based CSR Positioning

    Although corporate social responsibility (CSR) appears to be mutually beneficial for companies and consumers, the modern marketplace has left both parties in vulnerable positions, with consumers

    12/10/2016  •   Corporate Social Responsibility  
  • 12/09/2023

    Stakeholder Ethics: Defining The Ethical Responsibilities of Stakeholders to and for Companies

    Because business ethics focuses on the ethical responsibilities of compa nies to and for their stakeholders, the impression that companies have only duties and stakeholders have only rights can

    12/09/2023  •   CSR Practice  
  • 12/09/2021

    An ethics crisis and corporate failure in food and beverage companies. Evidence from Zimbabwe

    Lack of adherence to ethics and principles appears to have been one of the main causes of corporate financial distress around the world. A lot of unethical practices have contributed to revenue

    12/09/2021  •   Corporate Social Responsibility  
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