Moments that elicit feelings of a “fresh start” have been shown to spur goal initiation. However, successful goal pursuit requires not only goal initiation but also persistent effort investment
Virtual communities offer a social environment in which several emotional processes take place. After a collective emotional event, such as a terrorist attack, these communities can provide
Though desperately needed, consumers reject sustainable consumption alternatives which deviate far from the norm. Labgrown meat and insectbased meat substitutes, for instance, could revolutionize the
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g.,
In a world of connected devices and technology, consumers are opening their homes to artificial intelligence (AI) devices, such as Google Home, Amazon Echo and HomePod. These devices are changing the
