“Twist, Lick, Dunk!” Although Oreo has never explicitly recognized these three special actions as a brand ritual, it does educate consumers to perform a series of fixed and sequential behaviors
Premium promotion, which is widely adopted by retailers, involves offering a free product or service to consumers if they purchase certain products and services (D’Astous and Jacob 2002). Previous
People’s estimates of unknown quantities are tethered to values they have previously considered, a phenomenon known as anchoring (Tversky & Kahneman, 1974). Previous research has attributed
In recent years, much research has focused on the impact of CSR on business activity, showing that by investing in CSR companies can “do well by doing good” (Chernev & Blair, 2015;Du,
Economic exchanges such as negotiations, ultimatum games, and deception games are characterized as mixed-motive interactions in which individuals must decide when to focus on their self-interested
