Brand alliance refers to the cooperative marketing activities between two or more brands aimed at achieving a common objective, including co-branding, co-marketing, joint branding, and jointing
In residential electricity consumption, informational interventions such as in-home displays and social-comparisons have been shown to increase the salience of price changes{Jessoe, 2014 #3} (Jessoe
The circular economy refers to a development strategy that allows economic growth by optimising the use of natural resources, minimising environmental pressures, transforming supply chains and
Income inequality negatively impacts people’s subjective well-being, social relationships, and health (e.g. Alesina et al. 2004; Oishi et al. 2011; Oshio and Kobayashi 2010). Different mechanisms
Online reviews often exhibit less consensus, wherein reviewers disagree on aspects of product performance. Research on the effect of review consensus exhibits mixed results (e.g., Zhu and Zhang
