The purpose of this research is to understand NZ customers perceptions of brand trust and trusted brand endorsements. Readers Digest (RD) is a U.S. based magazine with one of the highest monthly
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks:
The article aims to determine the significance of purchasers assessments of previous relationships with offerors towards the way offerors are perceived as initiators of prosumer activity. It is of a
Ethics for information technology professionals is a concern for many in our society. Even though many unethical activities occur with the use of technology, technology is a driving force in our
As environmental issues grow increasingly acute, more research is needed to understand the impact of individuals’ behaviors on sustainability. Given that green consumption can reflect status
