A business code says a lot… A business code says nothing… Which statement is true? This booklet argues that both statements are true. Indeed, a code says a lot, but at the same time, it says
Present research conceptualises the notion of ethical management of corporate communications and analyses management of social corporate responsibility strategies in the brewing industry of Ukraine.
Several studies have identified many different reasons why consumers purchase organic food or indicate their intention to buy it. Consumers perceive organic food as healthier and safer than its
Little is known on the appraisal of ethically questionable not- for-profit actions such as social marketing advertising campaigns. The present study evaluates the ethical acceptance by adults of
This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and
