This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand
This paper discussed factors that influence choice of a university by students in Zimbabwe. A cross-sectional qualitative design involving the use of focus groups is used. The research revealed
Results of national and pan-European consumer surveys and the growth in the demand for so-called animal friendly food products suggest that consumers within the European Union show a high level of
Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business
This research aims to determine consumer behavior in making decisions to consume Robusta Coffee. The research location and respondents were determined purposively. There were 45 respondents chosen
