Background and Objective: Ethics have a high positions in religiousteachings, and today they are considered in consumer behavior. Thepresent study was an attempt to investigate the role moderating of
Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in
Purpose This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity
In recent years, customers increasing awareness of ethical consumption has become increasingly important for the business environment and ones lifestyle. Although it is observed that consumers are
Purpose: This study aims to examine the impact of Corporate Social Responsibility (CSR) image on customer satisfaction in the context of the banking sector of Pakistan. Further, the intervening role
