European fashion companies – especially luxury ones – have been struggling to enter the Chinese market because of this market’s financial dimensions. However, in order to do so in an effective
The case of the Louis Vuitton ‘maison de famille’ in Asnières-surSeine allows investigation of communications strategies implemented by Corporate Fashion Museums. It is argued these museum types
This paper contributes to the field of digital culture and fashion communication by presenting a comprehensive overview of publicly available shoe museums and collections worldwide, which have an
The Italian fashion system is represented by a wide and valuable heritage that needs to be properly preserved and experienced by everybody, from fashion students to scholars, artisans and designers,
While agendas of diversity and inclusion seem to flourish and thrive in many instances, we still often experience a gap between agendas and practice. Such is also the case in fashion marketing. We
