The aim of this research project is to investigate how fashion brands and their online communities begin a co-authoring process in fashion films. Since the early days, fashion market has always
The Covid19 pandemic forced most companies to impose teleworking from home. Although individuals have access to many platforms in order to collaborate and to communicate with others, telework during
The mediatization of fashion explores the ways in which fashion practices (production, consumption, distribution and dissemination) are articulated and depend on the logic of digital media. The aim
Fashion shows are one of the most important communication and marketing tools through which fashion brands their brand image, personality, values, and culture. Also, Fashion Shows give brands high
This research project aims to investigate the symbolic and cultural meanings behind an underwear targeted to women in order to analyze the glamorous elements of a garment which is often presented in
