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  • 07/03/2023

    What Would Kachru Wear? A Discourse Analysis of Global Englishes in Fashion Weblogs from Expanding Circle Countries

    The fashion weblog (blog) emerged as a space on the Internet to disseminate colorful visuals and complementary stories to chronicle individual musings and promote brands. Fashion and beauty trends,

    07/03/2023  •   Marketing  
  • 07/03/2023

    Developments of Cultural Appropriation in Fashion: An In-Progress Research

    The research examines global fashion, with a special focus on cultural appropriation and inspiration in the contemporary fashion industry. The issue of cultural appropriation is quite new in the

    07/03/2023  •   Culture and Lifestyle  
  • 07/03/2023

    Made in Italy? Images and Narratives of Afro-Italian Fashion

    In recent years, several studies have attempted to trace the evolution of the fashion system in a globalised context and pluralized societies. This paper follows in the footsteps of similar research,

    07/03/2023  •   Culture and Lifestyle  
  • 07/03/2023

    How Swiss Watchmaking Brands are Communicating Made in Switzerland

    Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products

    07/03/2023  •   Marketing  
  • 07/03/2023

    The Perks of Being Digital. Nikeland: A Case Study

    The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the

    07/03/2023  •   Marketing  
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