Focused and defocused attention has been shown to foster novel product ideas (Ansburg and Hill 2003; Friedman, Fishbach, Förster and Werth, 2003; Nijstad, De Dreu, Rietzschel and Baas 2010) but how
The attraction effect describes a phenomenon where the addition of a third option (i.e., a decoy) to a set containing two alternatives (target and competitor) enhances the choice of the alternative
In many real-world social dilemmas, interdependent actors must decide whether to invest in preventive measures against uncertain losses. For example, when consumers decide whether to get the flu shot
Recent research in persuasion has distinguished between “narrative” processing, evoked by stories, and “analytical” processing, evoked by facts (Escalas 2007). In practice, consumers often
Consumers frequently share experiences online for self-presentation purposes (Schau and Gilly 2003). Social benefits of such sharing are realized when others provide explicit feedback (likes and
