Online communities that give their members the opportunity to rate and review products and services, like Yelp, Trip Advisor, Epinions, are highly valuable in helping consumers navigate through the
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on
Most people, most of the time, would prefer to have more information rather than less. Information generally leads to better decisions and hence greater utility (Stigler 1961). When individuals
Consumers receive product recommendations on a daily basis. Whereas prior research mostly focused on how to improve the accuracy of recommendations (e.g., Bodapati, 2008; Swaminathan, 2003), research
The world is witnessing dishonesty of all magnitudes, from minor shoplifting to astounding financial traps, from embellishing dating profiles to faking identities. Given the prevalence of dishonesty,
