Consumers use brands in many combinations—from mixing-and-matching multiple brands (multi-brand combination; e.g., Nike shoes, Adidas shirt, Asics pants) to using only a single brand (mono-brand
Reference-price models applied to real purchase data have a long history in marketing and consumer research (Winer 2014). Here, the researcher assumes that product choice is driven by deviations
Social-causes campaigns are the largest category in crowdfunding and donation-raising campaigns hold a big portion of this category (www.statista.com). However, most of the research in crowdfunding
A major difference between economic and psychological analysis of choice concerns the effect of having more options. Economic theory postulates that more choices should result in better outcomes
The specific gap in the knowledge our videography seeks to address is the influence of robot/artificial intelligence (AI) technology representation on consumer-level timeflow. We study how robot/AI
