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  • 2018

    Teaching Consumer Resistance in Jamaica: Subvertising in Action

    Our videography features a ‘subvertising competition’ among adolescents and mothers in Jamaica, as part of an intervention to build persuasion knowledge by teaching consumer resistance through

    2018  •   Advertising Standards  
  • 2018

    Tattoo: A Perspective Beyond Estethics

    Over the past 20 years, tattoos have become extremely popular in Western countries, spreading among several audiences and becoming a very popular form of body modification. Through the centuries,

    2018  •   Culture and Lifestyle  
  • 2018

    Meat the Needs: Ahold Delhaize Sustainable Retailing Model

    Intended Contribution to Knowledge. Zero waste initiatives are having a real impact on reducing food waste of edible and inedible parts of food. There are good zero waste practices for diverting food

    2018  •   Consumer Protection  
  • 2018

    From a Culinary Phantasm to an Eudaimonic Well-Being: Exploring The Experience of Amateur Cooking Classes

    Intended contribution to knowledge : This research, Consumer Culture Theory and Grounded Theory driven, focuses on the dimensions of the « learning by doing » experience of amateur cooking classes.

    2018  •   Education and Training  
  • 2018

    Don’t Troll Me Bro: A Study of Griefing in Video Games

    Intended Contribution to Knowledge: The purpose of this study is to examine consumer griefing and toxicity in the context of video games, and seeks to uncover the antecedent, define the process, and

    2018  •   Living Standards  
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