Both research and practice reveal that race plays a key ideological role in the functioning of consumption markets worldwide (Nopper 2011; Thomas 2017; Zerofsky 2016). However, scholarship on
Intended Contribution to Knowledge: Online shopping has become a common practice among consumers worldwide (Nielsen, 2017). Since the transactions over the internet take place without personal
Literature foundations: Consumer research studies how we attribute meaning to commodities and bring them into our lives (Belk 1988, Miller 2008). Through singularization, commodities take on meaning
Cause-related marketing (CM) is a type of sponsoring activity whereby firms, for a limited period of time, donate a certain amount of the sales price of the firm’s product or revenue to a specific
Imagine that it is early in the morning and you have a couple of minutes to spend on Twitter. Which article would you “like” more: an article that guarantees a fun time with its catchy title or
